I was asked by YCN to illustrate an article by Neil Christie from Wieden & Kennedy’s. The piece discusses whether the UK billings league table is an accurate indicator of agency performance. You can see the full article along with my illustration on the YCN site HERE. I found it pretty tough to illlustrate at first, trying to find a successful way of combining the ideas of the unreliable, outdated and inaccurate with symbols of data collation. In the end though Im really pleased with the way the final image worked out.
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